HER Pro Bono is designed for experienced, women-owned retail businesses in the Southeast U.S., especially those operating for over five years with at least $30,000 in revenue. This program offers one-on-one technical assistance in areas such as operations, marketing, and sales to help entrepreneurs strengthen infrastructure and prepare for capital access. HER Pro Bono empowers women founders to tackle growth challenges and scale sustainably.

To be considered for the 2025 cohort, all applications must be received by January 15, 2025.